As a writer, you know it’s important to have your name in the credits of your article. Your byline is your reputation by which you will be able to gain new opportunities, win awards, or just prove to people that you do, in fact, write for a living. If you don’t have your name on your content, it will mean someone else is building their reputation on your work, so pointing out the creator does matter a great deal.
With that in mind, writers since before the days of publication have always used guest writing as a way to gain greater exposure. If you browse through your local paper right now, you will find that there are often two types of articles: Those that are written by local journalists, and those that are written by syndicated columnists. Syndication is a much grander type of guest writing, but it is relevant, because syndicated writers get their credits placed in several papers around the world. That increases their reputation and the weight with which they can negotiate terms.
SEO actually benefits from this sort of advantage in a number of ways when you write guest articles for other sites. When your credits are listed on an article that is written on a well ranked site, along with a link to your site, it can increase your ranking. There are three parts of this that are important:
Just as an example, let’s say that you write a guest article reviewing a new movie that has come out. Your name will now be connected with the term “review” for that movie. Your site will rank higher because it is, most likely, a movie review site. Because the original article that you guest wrote has a link to your site, it then means that you now have three factors that are pointing Google toward your site.
Another reason guest writing is great? If a newspaper or a television news channel wants to bring on someone to discuss a topic, who do they hire? A specialist. Someone who knows about the topic enough to discuss it properly and explain it to the audience. Movie critics are hired specifically because they have knowledge of cinema. Food critics, even more obviously, for their knowledge of fine dining. Your spot as a guest writer will help to give you the reputation as being an authoritative source on whatever it is that you are writing about.
Writing more guest posts on the same topic across several different sites helps to boost your reputation even more. Not only will this help to drive more natural, human traffic to your site organically, but it also indicates to search engines that you are someone who produces content that is worth reading.