All web designers, no matter how experienced they are, need to realize how important the design is to a website’s overall success. Besides good content, functionality and a pleasing appearance are also important in attracting visitors to your site. To learn more about website design, and how to create a functional, attractive site, read through the advice below.
Make sure the color combinations that you use on your site don’t hinder their ability to be read. You want to make sure that your text is easily visible against your background colors. It is generally agreed upon that dark text on a light background is the easiest to read. If you have doubts about your color scheme, run it by a few people and see what they think of it.
If your website is going to attract visitors, it needs to be easy to navigate. You should have the links on your site prominently displayed and easy to navigate. Menus also make site navigation much easier. Visitors will also be able to get around better if every sub-page has links back to your site’s primary pages.
Make sure that you prune content that is no longer relevant. For example, if your webpage is filled with advertising for something that happened months ago, viewers will turn away. Users are going to want to spend time on websites that have been cared for, and when old information is kept up it shows that the site is not being paid attention to. Mark a calendar for when you will sit down and update your website, being careful to take off anything that is not current or relative anymore.
A successful website needs to work for visitors using any browser, so it is important to test your web pages to make sure they display properly in different browsers. A page that works well in Firefox may display improperly in Safari, Internet Explorer or Chrome. Verify the way in which your pages load in all major browsers prior to your official launch.
Offer to store personal information for returning users. Save users’ information like registration data, so it doesn’t have to be entered more than once on different forms. If you use this data to your advantage, users will be able to save time as they navigate your site.
Consider your website’s background carefully. Animated GIF backgrounds and complicated patterns on your website can be very distracting to viewers trying to absorb your content. Choose a background that complements your site instead, and visitors will easily understand they message you want to convey.
Forget about pop-up advertisements. Viewers hate pop-ups; they are annoying and unprofessional. Many people will close a site immediately if it uses pop-ups, even if it’s a site run by a well-known brand or company. Stay away from those irritating ads and your visitors will be pleased. If you have a host where pop-ups are mandatory, then perhaps you should be out looking for a new one.
Try using a newsletter for getting repeat visitors. Giving your customers a reminder that you’re still online and have some great deals or new content that will bring them back to your site for more. Track the number of visitors who sign up, and position the sign-up form in your site’s sidebar. Your newsletter should only go out to those who specifically request to receive it, or you run the risk of turning off your customers.
Eliminate pop-up windows from all pages on your site to create a user-friendly experience. Pop-ups can disturb your clients and will distract them when they are navigating. In fact, you may drive them to leave your site out of irritation and frustration with your pop-ups. You could lose a visitor for life.
If your site is larger than a few pages, it should be searchable. Perhaps in the upper corner, a search box will ensure that your visitors can search for anything within your site. FreeFind and Google both distribute a search function which you can use on your site.
White can be a smart and effective choice when you’re contemplating which color should be the background for your site. A bright, white background makes it easier to read text; it also appears more professional. Complicated background designs, however, can be distracting, or make your site appear amateur. When it comes to backgrounds, simpler is generally better.
Be certain you have a method for visitors to leave comments or questions. You will find out if a link is broken or if a page is not loading properly. You can encourage your visitors to come back to your site over and over by giving them the opportunity to contribute to the quality of it.
Use professional-looking, and readable fonts. You can make a pretty good judgment of a website’s professionalism simply by looking at its font selections. Fancy fonts, such as those that look like gothic lettering or calligraphy, can often be hard to read. Other fonts, like Comic Sans, send a message that you aren’t professional. If your reader doesn’t have the font you require, their browser will substitute a default font instead, possibly throwing the layout of your entire page off. Your site can look bad when this happens.
If you want your site to become more visible to online users, you must learn to use proper meta tags for each page. You need to spend some time on creating high quality meta tags so that search engines can classify your site properly. Well-written meta tags will garner the most visitors to your site.
This article will help to guide you down the path to a website which attracts quality traffic, builds a relationship with visitors and creates an awesome user experience. If you can do this, your profits will go up quickly.
Put together a nice page about you or your organization and title it “About” or “About Us.” Too many websites use boring, generic biographies. Try spicing things up! Provide some insight for your visitors; tell them how and why you built your site and what goals you want it to reach for your company.