Similar to other marketing strategies, succeeding with social media marketing requires being able to identify who your target audience is, which mediums you will use to communicate with them, and which products and services you will focus on. Once those three things are in place, you’ll be ready to implement the tips below.
Make sure you keep a blog and keep it up-to-date with relevant and useful information. If your business is currently or soon-to-be running a discount, coupon, promotion or sale, be certain that your blog mentions it. Current promotions, changes and special events should be included in your blog. You’re going to want to post this material to your blog too.
Post new blog entries at least four or five times a week. If you blog is interesting and helpful, followers will be more likely to continue reading it. Also use it to post any new about your business including closings, location and changes to the hours. -be certain to post them on your blog too.
If Twitter is being used as part of your marketing strategy, you must be responsive and consistent. If someone asks a question about your business or offers feedback, you should always respond quickly and respectfully. This strengthens the bond between your brand and your followers. By frequently interacting with people, you establish yourself in their minds as a person and not a business automaton.
If Twitter is part of your social marketing plan, write tweets that have interesting, compelling and varied content. Send out tweets with advice and insights relevant to your niche. Your subscribers are more likely to maintain interest in your content when you mix these tweets in conjunction with ones that you use to promote your products and services.
Have specials on your site to increase the temptation for your customers to visit. If they get deals from you on Twitter or Facebook that they are unable to find from another place, they will respond to your marketing, spreading the word for you for free.
Put a “retweet” button on each blog post. You will get people to post your blog using Twitter by placing this button there. Not to even mention that more and more people will see your material as it’s shared across the web.
If you want a large number of subscribers to your social media, don’t just promote your products all the time. Instead, provide valuable content articles or links to other high-quality sites that provide useful information for your product area. Spark conversation with questions, run contests and giveaways and post photos. Do whatever you can to engage your followers. Product engagement is preferable to simple product placement. See if your customers will tie your brand to their identities and their lifestyles, instead of just their money.
Facebook makes it fairly simple for followers of you to share what you post. If people comment on something you post, something shows up in that person’s feed that is view-able to their friends. In order to generate greater exposure, facilitate reader interaction with you as well as with each other.
A lot of businesses go into social media after they’re already established and ultimately lose customers. To avoid this, make sure you alert your customers about your new social presence. Once they start following your page, all of their social media friends and followers will soon know they are following you. This powerful advertising method doesn’t require you to lift a finger. At the end of the day, it’s all about keeping what you have while continuing to grow.
Do some research about the company related games on Facebook. You can try to create a game that is related to what you sell or the industry you’re in. Some cleverly constructed marketing games on Facebook have gone viral. Hire a professional to develop a game that you can share on Facebook, if it’s within your budget.
Be sure and include a way for visitors to subscribe to your Facebook page, Linkedin, Tweets, etc. The majority of social media site users access them every day, so if you can give them easy access to you on their favorite sites, they will see instantly each time you post.
Start a Yahoo! account for your company and visit Yahoo! Answers. This portion of the Yahoo website is a service that allows people to submit questions, which other users then answer. Find questions in the shopping section that could relate to your products or services and make mention of your business. However, Yahoo does not allow this kind of advertising outside of specific categories, so familiarize yourself with their guidelines. This knowledge will make viewers look to you as being an expert in these products and get them to visit your sites and purchase from you.
Let followers know about different milestones you reach. For example, you could develop an article that celebrates your company reaching one thousand Twitter followers. Be certain to demonstrate gratitude to those who enjoy your contributions and make sure they know about your social media involvement. This information is sure to be quickly shared.
Be flexible in how often your page is updated. Most customers will expect to see a high number of updates when you offer new services and products. If you are having a hard time coming up with new content, slow down and take the time to write quality articles.
Mention popular Twitter users by adding their username after the tag @. Your tweet will be highlighted for them, and they’ll be likely to retweet it to their followers or provide you with more information.
Make sure you track your progress. Make sure you establish base statistics showing generated activity and the amount of new followers you get each new week. Use the figures to identify what actions caused them to help you along the way. If you fail to take note of results, you may never know whether or not social media can work for you.
Select good titles when posting content on Youtube or any other social sites. The titles should have keywords in them that are relevant to the products you are offering and your industry. You will obtain more views if the users can identify quickly that your videos are helpful, and the videos will emerge when the users type certain keywords.
Ask your customers to give you details about how they use social networks, perhaps in exchange for a nice freebie. If respondents indicate that they devote an hour or more daily to browsing social media sites, you should take advantage of that fact and create a profile for your business. If it so happens that your target audience is not affiliated with any social media sites, than it may be best to focus your efforts in another area that your audience better relates to.
Make sure that all Facebook comments that come from your readers are responded to. No matter what type of comment it is, you’ll want to stop in and leave a reply. Responses to posts show people that their opinions matter to your firm, and this can instill a higher level of trust in your brand and products. Respond as quick as you can to make people feel important.
Try out many channels when marketing on social media. You can reach many more viewers and attract more customers by using multiples social media sites. It can help if you use a plethora of different tools.
These tips are only the beginning; stay on the lookout for more learning opportunities if you intend to become a better marketer and business owner. Of course, it will require dedication and hard work, but learning to master social media marketing opens your business to virtually unlimited amounts of customers and profits.
Use of social media for marketing is a fantastic way to garner attention for one’s company. Your followers will share reviews, deals and other content which you post, boosting your reputation. You can provide incentives through sharing by implementing promotions, special offers, or competitions.