This was our second time developing a site for this domain. In our initial phase we developed a site on WordPress that had a more standard feature set and a simpler design. After the client had the site running for awhile they were able to tell that they needed to overhaul the design and the functionality to increase conversions and to funnel traffic to the right areas of the site. We took HTML/CSS designs and converted them to a WordPress theme as well as added a LOT of custom functionality. This included a Q&A system, Authorize.net automated billing, and a financial experts directory with search capabilities.