Launching a blog is not unlike opening up your own corner store. You have the property, the cameras, the doors and the shelving all properly set up. You even have your own register or an ATM that people can use, but you’re still missing the most important part; the product. Without the product, people are not going to come through your door. You need to have something that people want to consume, but in the case of blogs, that means content that readers can view, comment on, share, and more. If you’re a blogger and you don’t already have content set up, then there are a few ways that you can make your launch a bit smoother.
Have you ever been to someone’s house for dinner? They’ll sometimes put out appetizers before the meal begins, usually prepared before you arrive. Your guests should be treated the same way; even if you haven’t already written your masterpiece, award winning article that you’ll be known for, you need to have something to whet the appetite of your readers. It’s good to have at least three to five articles ready to post the moment that your blog goes live. Why?
The more content that you can post the moment you go live, the better, but don’t put off launching the blog until you have your own online tome.
Before you even post your new blog, you should have some sort of gameplan on what your future posts will be. If you have drafts of what future blog posts will cover, then that can help a great deal. Brainstorming ideas is also a good way to know what to post about in the future along regular intervals, but you should pace yourself. If you have 25 ideas prepped ahead of time, you can usually space those out over the course of a month or more, depending on the amount of content.
Media rich entries can typically allow for further space, but you want to update your blog at least once every two to three days. If you find that you are bogged down by the research or work of putting together one of your more involved blog ideas, have smaller “appetizer” posts ready to keep your readers hungry for more content.
Remember, don’t get overwhelmed, but don’t get comfortable either. Just launching your blog is the first step toward actually getting regular readers and revenue opportunities. As a content producer, you will be expected to put out a product regularly, but that doesn’t mean getting sloppy and posting work that gets rushed out the door either. Find your comfort zone in frequency of updates and content for the best results.