Though you may be skeptical of website differences, take some time to compare sites like Facebook versus sites hosted by Google or Yahoo. You will realize almost immediately how much the design of their pages are well thought out, much more than you probably realized. Check out the ideas here to raise your awareness of the possibilities you can incorporate into your web page design.
If your website is going to attract visitors, it needs to be easy to navigate. Make all links prominent and easily located. You can also make navigating your site easier with a menu. Make sure each page has a ‘home’ link.
If you want your website to cater to the needs of visitors, it must be user-friendly and simple to navigate. Important links should be highly visible on every page. Menus will make it a lot easier to navigate around your site. Link to the main page from every other page of the site so that visitors can easily find important information.
Let visitors cancel actions if they want to. An action may refer to signing up for e-mail notifications, newsletter subscriptions or filling out web forms. If you do not give site users the opportunity to cancel an action, they are not likely to return to your site. Over time, this could negatively impact your sales and site traffic.
Make sure that your clients can cancel an action when they need to. These actions involve signing up for newsletters or email notifications, filling out forms, or searching the site for different topics or archives. You will inevitably lose repeat customers if you force them to follow through on a purchase that they have decided against for now.
Use a newsletter to gain repeat visitors. Giving your customers a reminder that you’re still online and have some great deals or new content that will bring them back to your site for more. Put the form for signing up in a prominent location, such as a sidebar, and use it to compile a list of visitors who opt in to your newsletter. Send the newsletter only to people who opt-in or you could get in trouble for spam!
Be mindful of your background. Some sites use moving GIF images in the background which may at times be good, but mostly it just makes the text hard to read. Choose a background that complements your site instead, and visitors will easily understand they message you want to convey.
Make use of free software in your site setup. Investing in powerful software packages like Photoshop is only worth it if you think they’ll pay off in the end. Hit your favorite search engine and do research to find a piece of software that suits your needs.
Keep personal information handy in the event that it must be re-entered by a repeat visitor of your website. When visitors may be filling out multiple forms or information pieces, have the data fields retain their information, and auto-fill subsequent forms that are filled out. With this “sticky” information, you create a simpler, easier experience for your users, which will prompt them to stay on-site longer.
New web designers who are aiming to create an appealing website, should utilize Photoshop. There are also programs that will allow you to design pages without knowing how to write HTML or other code. Although a copy of Photoshop represents a significant investment, the time it will save you and the improvement it will make in your results can easily justify the program’s cost.
When you are choosing your background color, white is an effective choice. White backgrounds not only make the text easy to read, but also make your site appear more professional, as white is the standard background color for corporate sites. Complicated background designs can distract your visitors and, it can also make your site look less professional. It is best to stick with a simple background when you are designing your website.
Do not use pop-ups. One of the worst things a user must deal with is getting one pop-up after another when visiting a website. A lot people will leave a site with pop-ups, even if that website is a popular one. Make sure your customers are happy by eliminating these pesky ads from your site. If your webhost places their own popup ads on your website, it is time for you to change your webhost.
You need adequate meta tags on every page to attract more site visitors. Properly used meta tags make it easier for search engines to classify your site correctly. If you use poor meta tags, or worse, don’t use them at all, your site will get fewer visitors overall.
It is unlikely that you will be the next creator of a craze like Facebook or Google. The odds are stacked against you. However, it’s not at all impossible for you to use your web page design skills and create a page that is unique and profitable. Use the tips you just read to get started designing a website right now!
The more you learn about and practice web design, the easier the process becomes. Start by creating some simple pages using C+ and HTML to find out if you are ready to tackle some more complex projects. Practice, as they say, makes perfect!