Project Description

IRA

HOW WE TACKLED THE BRIEF GIVEN TO US

Brief

As fate (and great service) would allow, this was our second time working on IRA.  The first iteration was a much simpler design and not nearly the level of custom work as this second project required.

The client’s goal was to funnel traffic to certain portions of the site and increase conversions. With the client’s goal in mind, we focused our development in refining those areas to provide an optimal user interface.

  • WordPress

  • Custom Post Types

  • JavaScript

Results

With a second time project, the expectations to exceed initial results are always high. In the case of this project, numerous custom post types were needed to make the site operate efficiently.

Also, a custom Q&A system was created and implemented. A custom financial advisor directory with a dedicated search for the advisors was created.

Lastly, integration with Authorize.net was added to enable recurring billing.

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